5 Great Locations for Personal Branding Photography


Selecting the right location for your Personal Branding Photography demonstrates creativity, attention to detail and a commitment to delivering a distinct brand experience.

Unveiling the essence of your personal brand through photography requires more than just a camera and a subject. The location you choose can be the catalyst that ignites the fire of inspiration, amplifies your message, and leaves an unforgettable mark on your audience. 

After talking with several of my clients I acknowledged that finding the right location can be difficult. That is why based on their needs, I always make some recommendations.

From the familiar comforts of your home or office to the lively ambiance of cafes, the modernity of co-working spaces, the sophistication of hotels or different areas in the city, the choice of location sets the tone, enhances your story and reflects your personality.

What are the things you should take into consideration when deciding on a location?

You need to consider different factors like:

  • What kind of vibe do you want to portray in your images? Is it going to be flashy and fun or professional and straightforward?
  • What kind of message do you want to send? Do you want people to see how hard you work or your fun side?
  • How do you want people to feel when they look at your photos? Are you looking for an intimate experience or something visual that will really catch their eye in an instant?

Here are some examples of shooting locations and some tips on why you should choose them:

1.        Your Home or Office: : 


Imagine capturing the essence of your personal brand in the space that resonates with you the most. You will be able to showcase your work environment, convey professionalism and add a personal touch. A stylishly designed home office or a well-curated corner of your living space can create a unique visual narrative that reflects authenticity and establishes a strong bond with your audience.

tinywow web 70B8905 11788706

2.       Cafe/Restaurants: 

The cafes and restaurants offer a vibrant and dynamic atmosphere for personal branding photography. They can evoke a sense of creativity, leisure, or social engagement, depending on the ambiance you’re looking to transmit. 

4P5A4383 Edit

3.        Co-Working Spaces: 

Step away from the static studio setups and embrace the dynamic environment of Co-working spaces.

These collaborative working spaces have gained popularity in recent years, providing stylish and contemporary settings that are well-suited for personal branding photography. I often use them because these spaces exude a sense of modernity and innovation, enabling my clients to position themselves as forward-thinking industry leaders.

Beyond providing a stunning backdrop, coworking spaces offer valuable networking opportunities. During our photography session you may cross paths with like-minded professionals, fostering meaningful connections that could lead to exciting collaborations and potential business growth.


4.        Hotels/Rented Apartments: 

Hotels or rented apartments can offer a versatile backdrop for personal branding photography, allowing me to experiment with various themes and moods. The elegant and well-designed interiors of hotels can convey a sense of luxury and sophistication, while rented apartments can provide a cozy and intimate atmosphere. 

4P5A9771 Edit

5.        Outdoor Settings: 


Many of my photo sessions take place in the city because it offers a vast range of possibilities for personal branding photography. The parks, streets or architectural landmarks add visual interest and context to your brand visuals and infuse your images with a sense of energy, freedom, and exploration.


The right location can make all the difference in how people react when they see your photos, so don’t just choose any old place!
Choose somewhere that reflects who YOU are and what YOU stand for as a person and business owner.

Ready to enhance your personal brand?

Contact me at info@carmen.photo and we’ll work together to create photos that showcase your brand and attract your ideal clients.

How to use props for your Personal Branding photography sessions

Are you tired of seeing the same coffee cups, mobile phones, and laptops in every Personal Branding photoshoot? Don’t get me wrong, I still capture people in the midst of their work, whether they’re sipping coffee, typing away on their laptops or chatting on the phone. However, I always strive to take their Personal Branding sessions to the next level by incorporating additional props and elements. This helps to make their photoshoot truly unique and brilliant.

Here are some ideas on how to use props to tell your story and showcase the personality of your brand in a unique and memorable way :

What you wear for the photo shoot is very important and I always send my clients a guide before the session but accessories are also very important. You can make a statement with hats, sunglasses, jewelry, watches, and bags. These everyday items can help make your photos look natural and relatable and changing up your accessories can help us to create a variety of different looks with the same outfit.

– Tools of the trade:
Computers and mobile phones are essential props for any branding photoshoot. But you can bring along notebooks or pens that match your brand colors for a consistent online presence and to showcase your knowledge and expertise.


I once had a Personal Branding session for a professional DJ and she brought along her headphones. Including items that people can relate to can help make your photos more approachable and resonate more with your audience.


– Products
Showcase the products you sell. You might have your products featured on your website but it is important to have photos of YOU with them. It would be even better if we can show how you make these products! People are very curious and love to see „behind the scenes”. If you don’t have a physical product, you might want to bring props that represent the services you offer.
For example, you could bring a sign that says „I Offer ____” and show pictures of the services you offer.

tinywow web 70B8905 11788706

Show off your love of reading by adding your favorite books to your prop list. Are you an industry expert? Share the magazines and journals you read to stay up-to-date with the latest trends and developments in your field.

fb img 1606994913455
70B1888 Edit 683x1024 1

– What would you like to celebrate?
Whether it’s a birthday, milestone, award, or upcoming client win, you can bring balloons, candles, champagne, cake, and confetti! Even if you don’t have any wins yet, let’s anticipate them and get the party started!

In addition to props, you can include people in your branding photoshoot! Showing how you interact with your clients can tell a lot about you and your business.

70B9363 2 1024x683 1

What do you have marked on your calendar for the upcoming weeks? Are there any special occasions you’d like to promote on your social media, emails, or other marketing channels? Are you a speaker at an event? Show off the program or your event badge!

One of the most common sources of anxiety when being photographed is not knowing what to do with your hands. Fortunately, providing a prop to hold, especially one that requires a specific action, can quickly put these worries to rest! Another solution to this problem is to practice posing beforehand. An experienced photographer will take pictures of you in different positions and practice the different poses until you feel comfortable with them.

The more comfortable you feel, the more confident you appear, and this will be evident to the viewer.

So don’t be afraid to get creative and bring a variety of items to your photoshoot!

tinywow web 70B8963 11788782


How to use Personal Branding photography for branding and marketing purposes

Do you know that you need to update your social media profiles but dread the thought of jumping in front of the camera?

Are you sick of spending hours looking for a good photo of you (that you actually like) in your iPhone to post for your business only to end up posting nothing?

Wish you were younger, 10kg lighter and 20 times better at taking selfies?

I hear this all the time from clients who are concerned when it comes to showing up for their business and work online.

You want images that look professional – but not too stiff and fake.

Getting yourself out there in an authentic way on Social Media can seem overwhelming, a bit daunting and can make you feel quite vulnerable.

But what if you had a collection of images & videos of you that you love? Images that not only tell the stories you know you need to be telling but show an energetic and confident you to help connect PEOPLE to your brand.

I work with executives and business owners who know they need to show up online and can help you tick this off your list.

Just send me a message at info@carmen.photo to learn how simple this can be with the right person in your corner (and behind the lens).


70B8408 Edit
DSC06952 Edit
70B8949 Edit
70B8621 Edit
DSC05694 Edit
Personal Branding photo session in Zurich Switzerland

Personal Branding session Zürich – Coach, Mentor and Consultant

I know Catherine for more than 20 years. We first met at the end of the ´90s when she was the Head of Marketing for a well known multinational corporation and I was responsible for that account within the Advertising agency. Our paths diverged at one point and Catherine pursued her successful career in the corporate world, across various countries and geographies, but we met again some years ago when I moved to Zürich, Switzerland.

DSC05024 Edit 2 1024x695 1

Catherine is a coach, mentor and consultant and she is using her 30+ years of experience to help others maximize their potential. I was very excited when she booked a Personal Branding session with me and honored that she chose me to create the photos she needed.

70B3360 Edit 2 1024x683 1

We started the photo session in the middle of the city of Zürich, at one of my favorite places the 25hours hotel – Langstrasse.

The photos show Catherine´s vibrant personality, the way she is interacting with her clients and offer a glimpse in her daily life.

Catherine has so much to teach and giving back to the community is extremely important to her. She is now a mentor in the Ithaka mentoring program offered by the Office for Youth and Career Guidance of the Canton of Zurich / Switzerland to support high school students looking to enter professional life. 

Are you ready for your own Personal Branding session? Contact me at info@carmen.photo and let’s talk.

You are amazing. Your photos should be too!

DSC07195 blog Yuliia

Personal Branding photo session in Zurich – Social Media Specialist

Yuliia is a Social Media specialist and needed professional images for her website. She came to me because she knows that a successful marketing strategy is closely linked to her online persona.

DSC04381 1 1024x683 1

We started our photo shoot in Zürich, near Europa Alee. I like this area because it has a business atmosphere and there are a lot of cafes and restaurants where one can stop for a couple of photos.

We started with coffee at the Hiltl Europa Alee and discussed the final details of the photo session. Yuliia is very easy to talk to and although she had a clear idea of the type of photos she wanted, she was also open to my suggestions.

DSC02811 1024x683 1
DSC05722 1 683x1024 1

The weather was fantastic and we explored several locations in the area and took a couple of shots.

As Yuliia is based in Zürich and knows the area well, we wanted to go some of her beloved spots in the city. We headed towards Lindenhof and the Old town.

The time flew by so fast as we both enjoyed every second of the photo session and she now has a wide variety of images that she can use for her Website and Social Media platforms.


YOU are your brand

It’s never too early to create your professional brand.

Lately, I have seen a growing interest from young adults, in need of business images for their LinkedIn profile or to put on their resume.
Usually, they are in their final years of University, or are preparing to enter the workforce.

They might have just started gaining work experience, but they are digital natives who understand the need to project a credible and professional image that will help them differentiate themselves from other candidates.
Many big universities recognize this necessity and, as a result, they organize special HEADSHOT events for their students.

Their sessions are fast and simple, demanding little preparation on the students’ part.
After the photo shoot, they receive a password-protected online gallery with the best images. From there, they can choose the ones they prefer and those will be retouched (if needed).

It is important to mention that these images are different from their Senior photo sessions (which allow more creativity) because the aim is not only to show their personality, but crucially, to convey their desire for professional commitments and their qualities and skillset.

Here is an image from the Headshots session I had with my son. He is very active in several student organizations and needed some photos for his LinkedIn and future applications. These photos were also an important confidence boost which helped him developing a good frame of mind for introducing himself, both online and in-person.

70B4556 Edit 683x1024 1

How Personal Branding Photography can help your business

tinywow DSC04810 Edit 12065819

Verba volantscripta manent” states the Latin proverb, meaning: „Spoken words fly away, written words remain”. You might be asking yourself why this is relevant for Personal Branding photography?

You always think before opening your mouth to say something. This principle should be even more important when posting something online, especially when you want to communicate WHO you are and WHAT you do.

Let´s say you are an entrepreneur creating your website; the images you are using can say a thousand words. For that reason, you should make sure they are the right ones! What sets you apart from the pack?

When you are talking to your audience make sure that your message is clear. This is where I can help you!

My passion is to help and accompany you in your journey to create the image and brand that truly represents you, by letting your customers know what you have in store. I accomplish this by highlighting your skills and strengths through a professional and tailored photo session that brings passion to your brand. You are your brand, so make it the best it can be!

Personal branding photography allows you to put your knowledge and expertise front and center, and build a strong relationship with clients from the first minute that they enter your website. By showing off your unique talents and experience, you create your niche and build a foundation for trust with your ideal clients.

tinywow 70B7597 Edit 12065904

Steve Jobs once said: „Get closer than ever to your customers.” In today´s world, this is critical if you want to be successful in your business. What is your strategy for achieving this?

Do you want to know more about my Personal Branding sessions? Contact me at info@carmen.photo and let´s chat.

70B7503 Edit 1024x683 1
tinywow DSC07730 Edit 12065770
tinywow DSC04495 Edit Copy 12065720
tinywow DSC06723 Edit 12067107
tinywow DSC05421 Edit 12066985
Personal Branding sessions(1)(1)

Personal Branding sessions

Carmen Personal Branding sessions 1024x256 1

Personal Branding photography is a relatively new aspect of visual branding, with wise business owners jumping on board to take their branding to the next level.

A Personal Branding photography session differs from a typical headshot/portrait session in several ways. With headshots, the focus is simply you, usually shot from the waist up.

Headshots are incorporated into personal branding sessions, but we don’t stop there. We delve into not just who you are visually but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc. 
The possibilities are vast and each session is customized to best reflect the type of business you run and the message you wish to communicate about your brand through images.

These Personal Branding sessions are more customized than a headshot session, so there are lots of factors to consider including the location(s), outfits, branding colors your brand messaging, etc. Therefore, our pre-shoot experience will be more involved and in depth in the pre-planning stages. I will help you decide how to best translate your brand into images that you can use on social media, your website and in advertising. Each brand is different and each session is personalized.

You will end up investing more into this type of session than you would with a headshot session, simply because you’re getting a wider variety of images, and more time spent with planning, consulting, and finally, shooting. With these images the end goal is to help you be more profitable in your business, so think of these images as a true investment in your brand.

How do you know if you need a Personal Branding session?

You should consider a Personal Branding session:

  •  If you own any kind of business.
  •  If you are the face of your brand and it is important for people to connect with you.
  • If you wish to take your business to the next level by stepping up your visual branding.
  • If you want your ads to look fresh, polished and professional.

Do you want to know more about my Personal Branding sessions?
Send me a message at info@carmen.photo and let’s talk.

Copy of Booster iEB 50 Moodboards Posts 894 x 750 px 750 x 894 px Flyer 724x1024 1