Are you interested in personal branding photography? Would you like to learn more about how my process works? This post will give you some insights into how it all works. Continue reading at: https://carmen.photo/personal-branding-photography-how-i-work/
I know Catherine for more than 20 years. We first met at the end of the ´90s when she was the Head of Marketing for a well known multinational corporation and I was responsible for that account within the Advertising agency. Our paths diverged at one point and Catherine pursued her successful career in the corporate world, across various countries and geographies, but we met again some years ago when I moved to Zürich, Switzerland.
Catherine is a coach, mentor and consultant and she is using her 30+ years of experience to help others maximize their potential. I was very excited when she booked a Personal Branding session with me and honored that she chose me to create the photos she needed.
We started the photo session in the middle of the city of Zürich, at one of my favorite places the 25hours hotel – Langstrasse.
The photos show Catherine´s vibrant personality, the way she is interacting with her clients and offer a glimpse in her daily life.
Catherine has so much to teach and giving back to the community is extremely important to her. She is now a mentor in the Ithaka mentoring program offered by the Office for Youth and Career Guidance of the Canton of Zurich / Switzerland to support high school students looking to enter professional life.
Are you ready for your own Personal Branding session? Contact me at firstname.lastname@example.org and let’s talk.
You are amazing. Your photos should be too!
Yuliia is a Social Media specialist and needed professional images for her website. She came to me because she knows that a successful marketing strategy is closely linked to her online persona.
We started our photo shoot in Zürich, near Europa Alee. I like this area because it has a business atmosphere and there are a lot of cafes and restaurants where one can stop for a couple of photos.
We started with coffee at the Hiltl Europa Alee and discussed the final details of the photo session. Yuliia is very easy to talk to and although she had a clear idea of the type of photos she wanted, she was also open to my suggestions.
The weather was fantastic and we explored several locations in the area and took a couple of shots.
As Yuliia is based in Zürich and knows the area well, we wanted to go some of her beloved spots in the city. We headed towards Lindenhof and the Old town.
The time flew by so fast as we both enjoyed every second of the photo session and she now has a wide variety of images that she can use for her Website and Social Media platforms.
It’s never too early to create your professional brand.
Lately, I have seen a growing interest from young adults, in need of business images for their LinkedIn profile or to put on their resume.
Usually, they are in their final years of University, or are preparing to enter the workforce.
They might have just started gaining work experience, but they are digital natives who understand the need to project a credible and professional image that will help them differentiate themselves from other candidates.
Many big universities recognize this necessity and, as a result, they organize special HEADSHOT events for their students.
Their sessions are fast and simple, demanding little preparation on the students’ part.
After the photo shoot, they receive a password-protected online gallery with the best images. From there, they can choose the ones they prefer and those will be retouched (if needed).
It is important to mention that these images are different from their Senior photo sessions (which allow more creativity) because the aim is not only to show their personality, but crucially, to convey their desire for professional commitments and their qualities and skillset.
Here is an image from the Headshots session I had with my son. He is very active in several student organizations and needed some photos for his LinkedIn and future applications. These photos were also an important confidence boost which helped him developing a good frame of mind for introducing himself, both online and in-person.
„Verba volant, scripta manent” states the Latin proverb, meaning: „Spoken words fly away, written words remain”. You might be asking yourself why this is relevant for Personal Branding photography?
You always think before opening your mouth to say something. This principle should be even more important when posting something online, especially when you want to communicate WHO you are and WHAT you do.
Let´s say you are an entrepreneur creating your website; the images you are using can say a thousand words. For that reason, you should make sure they are the right ones! What sets you apart from the pack?
When you are talking to your audience make sure that your message is clear. This is where I can help you!
My passion is to help and accompany you in your journey to create the image and brand that truly represents you, by letting your customers know what you have in store. I accomplish this by highlighting your skills and strengths through a professional and tailored photo session which brings passion to your brand. You are your brand, so make it the best it can be!
Personal branding photography allows you to put your knowledge and expertise front and center, and build a strong relationship with clients from the first minute that they enter your website. By showing off your unique talents and experience, you create your niche and build a foundation for trust with your ideal clients.
Steve Jobs once said: „Get closer than ever to your customers.” In today´s world this is critical if you want to be successful in your business. What is your strategy for achieving this?
Do you want to know more about my Personal Branding sessions? Contact me at email@example.com and let´s chat.
Personal Branding photography is a relatively new aspect of visual branding, with wise business owners jumping on board to take their branding to the next level.
A Personal Branding photography session differs from a typical headshot/portrait session in several ways. With headshots, the focus is simply you, usually shot from the waist up.
Headshots are incorporated into personal branding sessions, but we don’t stop there. We delve into not just who you are visually but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc.
The possibilities are vast and each session is customized to best reflect the type of business you run and the message you wish to communicate about your brand through images.
These Personal Branding sessions are more customized than a headshot session, so there are lots of factors to consider including the location(s), outfits, branding colors your brand messaging, etc. Therefore, our pre-shoot experience will be more involved and in depth in the pre-planning stages. I will help you decide how to best translate your brand into images that you can use on social media, your website and in advertising. Each brand is different and each session is personalized.
You will end up investing more into this type of session than you would with a headshot session, simply because you’re getting a wider variety of images, and more time spent with planning, consulting, and finally, shooting. With these images the end goal is to help you be more profitable in your business, so think of these images as a true investment in your brand.
How do you know if you need a Personal Branding session?
You should consider a Personal Branding session:
- If you own any kind of business.
- If you are the face of your brand and it is important for people to connect with you.
- If you wish to take your business to the next level by stepping up your visual branding.
- If you want your ads to look fresh, polished and professional.
Do you want to know more about my Personal Branding sessions?
Send me a message at firstname.lastname@example.org and let’s talk.