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Personal Branding Photography: How I Work

BOOKING YOUR PHOTO SESSION

It’s always best to book your photo session in advance, especially if you are working towards a specific deadline. It’s also important to take the time required for photo selection and editing into account when booking your personal branding session.

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The Brainstorming Session

Once you’ve set a date for your photo session, we can begin brainstorming ideas.

The photos from your personal branding session are very multi-purpose. They can be used for your website, promotional materials, blogs, ads, social media, headers, banners and more. That’s why planning and analyzing is so important.

Knowing where and how you want to use your images will help me understand whether you’ll require vertical, horizontal or square images for Instagram. If you will want to use text across any of your images, please let me know so that I can plan the image backgrounds accordingly.

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Your Brand Description

I ask that you come up with a brief but detailed description of your brand and what it stands for so that we can find ways to bring this across in your images. If there are specific colors that you would like to incorporate, please let me know.

My goal is to paint the perfect picture of what it is you do, and what sets you apart from your competition. These images will provide an important glimpse into what working with you is like.

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PRIOR TO YOUR SESSION

Confirm any hair and makeup appointments and confirm the address one week prior to your session. If you will be coloring your hair, this is the time to do it.  The day before your session you would need to prepare your outfits, ensuring that they’re steamed, pressed and on coat hangers.

If you want to look great in your photos, make sure you are well hydrated on the day prior and be sure to go to bed early so you will look and feel well rested.

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The Day of the Session

Now it’s all about relaxing and enjoying the experience. I will direct you on how to pose and ensure that you get the best possible shots. 

I’ll will take a mix of lifestyle images and headshots to give your audience a better view of what you do on a daily basis. I’ll also take some behind the scenes shots for a more personal view of what it’s like to work with you.

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Editing

After the shoot I will spend time sorting through all of the photos, deleting any photos that didn’t work out.

Once I’ve done this I will send you the proofs to review. The proofs will not have been edited so these won’t be the final images. I will get rid of any small imperfections and ensure that the color looks amazing.

If you have any specific editing requests, please let me know.

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Selecting Your Images

While my packages do come with a specific number of images, there is always the option to purchase additional shots if you would like to use extra photos.

It’s best to choose a good mix of images so that you have a little bit of everything available to you. I am always happy to assist you with this process if need be.

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