5 Great Locations for Personal Branding Photography


Selecting the right location for your Personal Branding Photography demonstrates creativity, attention to detail and a commitment to delivering a distinct brand experience.

Unveiling the essence of your personal brand through photography requires more than just a camera and a subject. The location you choose can be the catalyst that ignites the fire of inspiration, amplifies your message, and leaves an unforgettable mark on your audience. 

After talking with several of my clients I acknowledged that finding the right location can be difficult. That is why based on their needs, I always make some recommendations.

From the familiar comforts of your home or office to the lively ambiance of cafes, the modernity of co-working spaces, the sophistication of hotels or different areas in the city, the choice of location sets the tone, enhances your story and reflects your personality.

What are the things you should take into consideration when deciding on a location?

You need to consider different factors like:

  • What kind of vibe do you want to portray in your images? Is it going to be flashy and fun or professional and straightforward?
  • What kind of message do you want to send? Do you want people to see how hard you work or your fun side?
  • How do you want people to feel when they look at your photos? Are you looking for an intimate experience or something visual that will really catch their eye in an instant?

Here are some examples of shooting locations and some tips on why you should choose them:

1.        Your Home or Office: : 


Imagine capturing the essence of your personal brand in the space that resonates with you the most. You will be able to showcase your work environment, convey professionalism and add a personal touch. A stylishly designed home office or a well-curated corner of your living space can create a unique visual narrative that reflects authenticity and establishes a strong bond with your audience.

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2.       Cafe/Restaurants: 

The cafes and restaurants offer a vibrant and dynamic atmosphere for personal branding photography. They can evoke a sense of creativity, leisure, or social engagement, depending on the ambiance you’re looking to transmit. 

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3.        Co-Working Spaces: 

Step away from the static studio setups and embrace the dynamic environment of Co-working spaces.

These collaborative working spaces have gained popularity in recent years, providing stylish and contemporary settings that are well-suited for personal branding photography. I often use them because these spaces exude a sense of modernity and innovation, enabling my clients to position themselves as forward-thinking industry leaders.

Beyond providing a stunning backdrop, coworking spaces offer valuable networking opportunities. During our photography session you may cross paths with like-minded professionals, fostering meaningful connections that could lead to exciting collaborations and potential business growth.


4.        Hotels/Rented Apartments: 

Hotels or rented apartments can offer a versatile backdrop for personal branding photography, allowing me to experiment with various themes and moods. The elegant and well-designed interiors of hotels can convey a sense of luxury and sophistication, while rented apartments can provide a cozy and intimate atmosphere. 

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5.        Outdoor Settings: 


Many of my photo sessions take place in the city because it offers a vast range of possibilities for personal branding photography. The parks, streets or architectural landmarks add visual interest and context to your brand visuals and infuse your images with a sense of energy, freedom, and exploration.


The right location can make all the difference in how people react when they see your photos, so don’t just choose any old place!
Choose somewhere that reflects who YOU are and what YOU stand for as a person and business owner.

Ready to enhance your personal brand?

Contact me at info@carmen.photo and we’ll work together to create photos that showcase your brand and attract your ideal clients.


How to use Personal Branding photography for branding and marketing purposes

Do you know that you need to update your social media profiles but dread the thought of jumping in front of the camera?

Are you sick of spending hours looking for a good photo of you (that you actually like) in your iPhone to post for your business only to end up posting nothing?

Wish you were younger, 10kg lighter and 20 times better at taking selfies?

I hear this all the time from clients who are concerned when it comes to showing up for their business and work online.

You want images that look professional – but not too stiff and fake.

Getting yourself out there in an authentic way on Social Media can seem overwhelming, a bit daunting and can make you feel quite vulnerable.

But what if you had a collection of images & videos of you that you love? Images that not only tell the stories you know you need to be telling but show an energetic and confident you to help connect PEOPLE to your brand.

I work with executives and business owners who know they need to show up online and can help you tick this off your list.

Just send me a message at info@carmen.photo to learn how simple this can be with the right person in your corner (and behind the lens).


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Personal Branding photo session in Zurich – Social Media Specialist

Yuliia is a Social Media specialist and needed professional images for her website. She came to me because she knows that a successful marketing strategy is closely linked to her online persona.

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We started our photo shoot in Zürich, near Europa Alee. I like this area because it has a business atmosphere and there are a lot of cafes and restaurants where one can stop for a couple of photos.

We started with coffee at the Hiltl Europa Alee and discussed the final details of the photo session. Yuliia is very easy to talk to and although she had a clear idea of the type of photos she wanted, she was also open to my suggestions.

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The weather was fantastic and we explored several locations in the area and took a couple of shots.

As Yuliia is based in Zürich and knows the area well, we wanted to go some of her beloved spots in the city. We headed towards Lindenhof and the Old town.

The time flew by so fast as we both enjoyed every second of the photo session and she now has a wide variety of images that she can use for her Website and Social Media platforms.


50 Amazing Swiss Women – Why you should know their stories?

One thing that prevents women from achieving their full potential is the lack of confidence. What can we do to avoid this?
We can start by learning how other women succeed, despite the numerous obstacles they encountered. I strongly believe that our daughters can learn so much from the stories of women role models. Equality should start with Education.

Some days ago I had the chance to meet two remarkable ladies: Laurie Theurer and Barbara Nigg , authors of „50 Amazing Swiss Women”. It was fascinating to learn how this book was written and hear about the challenges they faced, especially during the pandemic.
The book contains extraordinary stories of incredible women. I am sure my daughter will love it.
Bonus points – the illustrations are fantastic!

As the authors said:
„Read their stories. Get inspired. Be amazing, too.”

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„If women are expected to do the same work as men, we must teach them the same things.
” Plato

„50 Amazing Swiss Women”

By Laurie Theurer, Katie Hayoz, Anita Lehmann, Alnaaze Nathoo and Barbara Nigg. 

Illustrated by Mireille Lachausse.