Personal Branding session Zürich
Yuliia is a Social Media specialist and needed professional images for her website. She came to me because she knows that a successful marketing strategy is closely linked to her online persona.
We started our photo shoot in Zürich, near Europa Alee. I like this area because it has a business atmosphere and there are a lot of cafes and restaurants where one can stop for a couple of photos.
We started with coffee at the Hiltl Europa Alee and discussed the final details of the photo session. Yuliia is very easy to talk to and although she had a clear idea of the type of photos she wanted, she was also open to my suggestions.
The weather was fantastic and we explored several locations in the area and took a couple of shots.
As Yuliia is based in Zürich and knows the area well, we wanted to go some of her beloved spots in the city. We headed towards Lindenhof and the Old town.
The time flew by so fast as we both enjoyed every second of the photo session and she now has a wide variety of images that she can use for her Website and Social Media platforms.
One thing that prevents women from achieving their full potential is the lack of confidence. What can we do to avoid this?
We can start by learning how other women succeed, despite the numerous obstacles they encountered. I strongly believe that our daughters can learn so much from the stories of women role models. Equality should start with Education.
Some days ago I had the chance to meet two remarkable ladies: Laurie Theurer and Barbara Nigg , authors of „50 Amazing Swiss Women”. It was fascinating to learn how this book was written and hear about the challenges they faced, especially during the pandemic.
The book contains extraordinary stories of incredible women. I am sure my daughter will love it.
Bonus points – the illustrations are fantastic!
As the authors said:
„Read their stories. Get inspired. Be amazing, too.”
„If women are expected to do the same work as men, we must teach them the same things.
„50 Amazing Swiss Women”
By Laurie Theurer, Katie Hayoz, Anita Lehmann, Alnaaze Nathoo and Barbara Nigg.
Illustrated by Mireille Lachausse.